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Beiersdorf expands the brand's retail travel activities.
October 21, 2010
By: TOM BRANNA
Editor
Beiersdorf unveiled its travel retail strategy for the Nivea brand at the world’s largest travel retail trade show in Cannes, France. Over 65 products and a variety of exclusive travel sets from the world’s largest skin care brand will from now on be available at airports, on airplanes, in so-called border shops and on ferries and cruise lines. Travellers will be able to select from the Nivea Visage, Nivea for Men and Nivea Body lines, personal care products such as sunscreen, deodorant a...
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